An internationally active camera manufacturer commissioned us with a project study for an identity-creating design. When developing the study for a hotel design, our focus was on the visual experience of the company’s values. Emotion, history, origin and future become visible and tangible as style-forming elements. The geometries used are based on the design language of the manufacturer’s products. Lines of sight also convey a sense of focus and discovery. The impression of successive small waves of light and shadow is supported with a sophisticated lighting concept and reflections. The result is an overall image that is entirely in keeping with the corporate spirit.