WORK TO GO – Orgatec 2018

Trendsetting theme world

On the occasion of the leading international trade fair Orgatec, brandherm + krumrey in partnership with AIT-Dialog and students of the AMD Academy Fashion & Design as well as other partners dedicated themselves to future working worlds. Visions for the work of tomorrow were shown at the special WORK TO GO area. The diversely designed room installation offered an inspiring forum with lectures, workshops and discussions. The special show, which was held for the first time as part of Orgatec, presented the ideas of a young generation for the work of the future. As a lecturer at the AMD Akademie Mode & Design, Sabine Krumrey developed the booth concept together with students, which staged a stimulating themed area on 400 square meters. The focus was on perspectives of location-independent and self-determined work. Semi-transparent curtains defined the special area and aroused the curiosity of trade fair visitors. Derived from the working worlds “Home”, “Office” and “Free Space”, the area was divided into three color-coded areas. Each area conveyed its own atmosphere and was bordered in the center by a “mindroom” for common exchange. As a social activity, work was thus rethought and staged with surprising spatial installations. It was about a future in which work no longer determines everyday life, but everyday life determines work – “Go to work” becomes WORK TO GO.

Special area of the Kölnmesse



Joachim Grothus