Client: Kortrijk Expo
Consortium: M.I.A./Düsseldorf _ UKW/Krefeld _ Guijber/Stuttgart _ van Linn/Köln
Photos: Kortrijk Expo
The EXPO in Kortrijk, Belgium, is regarded as a hotspot of the international architecture and design scene. brandherm + krumrey designed exclusive exhibition spaces for the Utility 2 Build trade fair hosted there. The modular stand concept provides a framework for both the presented products and the networking of trade visitors.
The trade fair focuses on materials and technology from the construction sector. Reduced exhibition modules structure the exhibition hall and exclusively showcase the exhibitors’ products. That way, every company is given an identical platform for presenting its own products in the perfect light. The sophisticated arrangement of the modules creates an open course for the visitors. Flowing transitions between exhibition and meeting areas generate a communicative atmosphere.