Project at Domotex 2018
“Unique Youniverse” is the pioneering guiding theme of Domotex 2018. The international trade fair for the flooring industry thus reflects the strong trend towards individualisation. As part of the installation “Endless Uniqueness”, brandherm+ krumrey make the central theme tangible in an interactive way. As one of the ten best German interior design firms, they were invited to take part in the special exhibition area in Hall 9. For the installation of the Munich-based creative agency Schmidhuber, they create their very personal interpretation of the trade fair theme in a separate box. Part of the experience: the floor on which they prefer to live, work and dream. As in a kaleidoscope, the boxes of the installation are reflected and form together with the patterns of the selected floor coverings a walk-in mirror universe. Every visitor can combine and change the different floor coverings to create many moments of uniqueness. Domotex will take place from 12 to 15 January 2018 in Hanover.