With increasingly complex data models, our planning is more flexible and efficient. We can convey the quality of a project more and more clearly. On the other hand, we are thus at a very concrete planning phase at a very early stage. In the following interview we explain, what the progressing digitalisation means for our work.
Is the progressing digitalisation changing your work as interior designers? If so, what are the effects?
planning processes The way interior designers work is changing and evolving. Some of the work can now be done at any location, which makes At the same time, the speed of transformation is increasing enormously. The exchange of information and data is possible from anywhere and in real time. This has decisive advantages for the collaboration with specialist planners. Sources of error are thus detected at an early stage and avoided. Components such as light or materials can be included in the project design much earlier and can be changed more easily with a click.
What relevance does social media have for your communication and self-portrayal? What opportunities do you associate with this?
The most important medium for the presentation of our work still is our own website, which we redesigned last year. In our opinion, it is more substantial and concise for self-presentation than social media formats. However, as a supplement to the website, we regularly use Facebook and Instagram to post the latest content and photos. Here, we not only point out current projects and events, but also show what inspires our work.
What opportunities do you see for the future in view of the increasing importance of digital media? Do you also see risks?
Realistic renderings are meanwhile expected and are becoming increasingly complex due to virtual reality. This allows the client to get a better idea of the design. On the other hand, we are thus at a very concrete planning phase at a very early stage. From our point of view, this restricts creative, playful design. In addition, there is the risk that planning services are reduced – for example, if the client uses rendering as the sole yardstick for implementation. This considerably affects the quality of a project, as the level of detail in the execution phase is no longer guaranteed. On the other hand, digital tools contribute to ever better networking and a better flow of information in the team. The engagement with digital media therefore remains exciting, because it will continue to change the way we work.